The power of social proof for meetings and events

by admin • March 25, 2014

Whether it be the iPhone, Justin Bieber, or the Cronut it is no secret that when others see something that others are flocking to, they want to be a part of whatever it is. Like a moth fluttering towards the lone bulb in the night, people want to be around other people. Especially when they […]


HAPCO and Azavista Enter a Partnership Agreement

by admin • March 21, 2014

Azavista will offer HAPCO PCO members access to its cutting edge technology solution Amsterdam, 21 March 2013 – The Hellenic Association of Professional Congress Organizers (HAPCO) entered a partnership agreement with Dutch technology company, Azavista. According to this agreement, Azavista will offer HAPCO PCO members complimentary access to live international market data that can facilitate the cost effective planning of […]


The Don’ts of Social Media for Events

by admin • March 18, 2014

How to use social media for events A key part of promoting an event is running a social media campaign. The use of these channels can generate excitement and engagement, spread information, encourage networking and boost the attendance event. However, certain practices in social media for events can drive potential followers away, rather than attracting […]


Be Creative…Think Like a Child

by admin • March 11, 2014

Think like a child and bring innovation It may come as a shock that thinking like a child can be much more effective than thinking like an adult. It seems quite counter intuitive, doesn’t it? Studies show that adults asked to solve problems while pretending to be children garner better results in terms of creativity […]


How hotels can increase their website traffic and revenue

by admin • March 4, 2014

Learn how hotels can increase their website traffic and revenue The level of traffic to a hotel’s website is an important statistic, as it reflects the amount of exposure the hotel is receiving, and how well it is competing for guests. More guests visiting the hotel’s website can lead directly to more guests booking at […]


10 Ways Hotels Can Increase Revenues, Decrease Costs and Boost Group Hotel Bookings

by admin • March 3, 2014

Top tips to increase revenues, decrease costs and boost group hotel bookings Today, operating a successful hotel can be a challenge. Management and staff need to be in sync when it comes to daily operations, cost controls, and customer service. It’s important to balance and control costs, while working to increase revenues to remain profitable. […]