All posts by Annija

New Product Feature

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Multi-lingual Registration Feature
There always is a buzz around a new product or a feature development when it comes to tech start-ups.
Azavista’s service offer is continuously growing and new features are developed daily to serve each client’s needs in the best possible way. Thanks to the hard work of our development team, we can proudly present the new multi-lingual event feature! We now offer event managers and corporate planners the possibility for their event participants to register in a variety of languages, simultaneously for each event.

What it entailsAzavista event app
-The multilingual registration feature allows you to customize the event registration in the languages appropriate for your different participants. The new feature maintains the user-friendly outlook, ability to drag and drop sections and enter your chosen information per language.

-What’s more, the multilingual feature is developed in such a way that once the content per language is entered, it is saved and accessible whenever needed.

-Last but not least, it allows to send emails and replies to participants based on the language selected by the participant.

This allows you to target your audience in a more personalized way, make sure no errors occur due to a language barrier whilst registering, and improve the conversion rate of attendees. In other words, the multi-lingual registration feature allows you to not only improve your event ROI but also event experience for participants, as well as to organize multilingual events based on the data obtained from the participants registration.

Whilst for some event planners this might seem like an unnecessary extra feature, for governmental and international institutions as well as for certain businesses, it is a requirement to have the multilingual registration in place. We listened to the needs of our clients and responded quickly and are now industry leaders by developing the first all-in-one event management platform with a multilingual registration feature.
Mobile, flexible, efficient and now also language wise personalized. We already had our product available in different languages, but now we let the participants on the other side of the screens experience the benefits.

What’s new to come
Azavista is going to present new features more frequently. Information about new features will be announced in April.

Buyer Persona- Event Management

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The Azavista Team is growing! Our Customer Success and Sales teams have added great new colleagues to help serve our customers. And we also have a new member in the marketing team – me. My name is Annija Eglite and I am the demand generation marketing intern and I am currently busy with multiple projects for Azavista, as well as for my Bachelor’s thesis. Currently I am carrying out buyer persona research with the assistance of my mentor, Shelby Torrence. Shelby has extensive experience in marketing and has conducted buyer persona projects before. This project serves a critical purpose for Azavista. It also serves as the testing phase for my Bachelor’s thesis. The project aims to determine which variables actually affect and drive customer success.

In order to execute the buyer persona research, we are reaching out to our community of event professionals to conduct qualitative interviews. These interviews help us develop a better

Annija Eglite works on the Azavista buyer persona project

Azavista Team Member Annija Eglite

For Azavista, the buyer persona project offers critical insights into: how customers think, how they evaluate options, how they  make their decisions. This enables us to improve many areas including:

  • Helping the Sales team to target engage better
  • Allowing our Customer Success team to understand and work more effectively with event professionals
  • Optimizing Marketing’s outreach to our event community
  • And the last but not least, helping us to continue developing solutions that are most critical for event professionals

Understanding corporate event managers’ processes and challenges ensures that we can work effectively with them in the most efficient way. If we know for example business goals, internal infrastructure, we can help you find the right solutions that best addresses your specific event challenges.

We have so far conducted 10 interviews and the results have been great. Not only have we managed to gain insight into the expectations and criteria of corporate event managers who work very hard to make their events successful, but also understand the kinds of challenges that can be faced moving to an event management platform. Now that we better understand the buyer journey, we can adjust our communication, demos and communication to make the best customer experience.

By the mid-March we will finish the project and we look forward to sharing the results with participants as a thank-you for their time. As many of these event and marketing professionals are working on their own buyer persona projects, it’s a great opportunity to help and learn from each other.

If you are an event professional and would like to participate or know more about the project contact us.

 

Event Management trends and needs in 2016

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Azavista 2016 State of Event Management SurveyAzavista recently conducted a survey of corporate event planners and conference managers to find out what challenges and innovations the year 2016 has to offer. We wanted to find out what changes are needed and if there are new trends and improvements impacting event professionals.

Our team is dedicated to supporting event professionals in their drive to meet the demands of their event participants and stakeholders. For me, as a new member of the Azavista team, the survey gives a crucial ice breaker and helps me to create a personal touch with our audience. At the end of the day, I want to see that their needs are met and understand their stories.

We surveyed 150 event professionals within the Azavista community and gained some great insights. It’s great to see so many event managers who have such a desire to continue learning more! There are 3 main topics that stakeholders of Event Management industry are curious to learn more about. These are:
     → Modern event management
     → Event ROI calculations
     → The event experience

Given the great interest in these particular topics, our marketing team is looking forward to taking a closer look at them and to sharing knowledge and expertise throughout  the year.

We are pleased to see that most of the survey participants are planning to do the same number of events or even more than in 2015. This speaks to the great value that face-to-face events provide.  It was also interesting to see that two-thirds of respondents stated a clear need for better planning tools in order to be better event managers. Of course, our team here at Azavista is thrilled that the best innovation in event management in 2015 was the all-in-1 event management platform. Our head of marketing Shelby Torrence has made a great infographic about the outcome of this survey. You can view the the infographic at EventManagement2016  or download the survey report at Report-EventManagement2016

What is the key takeaway?

We hear the message from the event community loud and clear- a platform that has everything in one place is clearly the golden ticket to make this audience happy. In this fast moving and dynamic environment it is crucial to have simple but effective tools to make our events more successful.  The time has come for dynamic, real-time tools which allow us to be mobile and efficient. This is our focus – to help our clients to gain efficiency, flexibility and mobility. You  don’t have to be an IT specialist to be able to run a platform and make it your own tool! I am pleased to be part of a team that understands the needs of the market and am excited to continue learning from our community of event professionals.

 

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