Category Archives: Industry insights

Exciting New Partnership Announcement for Azavista & The Next Web Conference 2016!

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TNW-Azavista Partnership-smallerWe are thrilled to announce that we have teamed up with TNW conference 2016 to simplify the participant arrival and check-in process for the 20.000 participants who will attend TNW conference 2016 in Amsterdam.

TNW is already organizing the 11th edition of the TNW Conference and they were looking for a robust and stable check-in software application with onsite badge printing hardware to provide the best service and experience for all the participants. Azavista will supply them with the best solution available on the market at the moment. Azavista en TNW have the intention to have a long term partnership over the next years for all the TNW conferences organised globally.

About TNW Conference:
On May 26 & 27 2016, the city of Amsterdam plays host to the 11th annual TNW
TNW Conference is a 2-day technology festival that brings together international technology executives, top-tier investors and promising startups for two days of business, knowledge sharing and the best time you’ve ever had. Over the past 10 editions TNW Conference has grown from a 200-person event to one of the leading technology events, bringing together 20,000 attendees in two days and 3,000 companies from all over the world.

About Azavista:
Azavista event management software solves the long-standing frustrations of corporate event and conference professionals. It is used by well-known organisations such as Accenture, Ricoh, Mazars, AkzoNobel, Vereniging Nederlandse Gemeenten and many more. The all-in-1 platform makes executing successful events simple and affordable.  Our event management solution improves event experience, streamlines event planning, and provides data-driven reporting.

Our event technology is the result of the successful collaboration of IT and SAAS specialists with a team of travel and event industry professionals. Azavista is a global organization headquartered in Amsterdam. Our multi-lingual teams are composed of experienced professionals who dedicate themselves to supporting our customers and the extended Azavista event community.

Learn more or sign-up for a Demo :  https://www.azavista.com/event-technology/

New Product Feature

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Multi-lingual Registration Feature
There always is a buzz around a new product or a feature development when it comes to tech start-ups.
Azavista’s service offer is continuously growing and new features are developed daily to serve each client’s needs in the best possible way. Thanks to the hard work of our development team, we can proudly present the new multi-lingual event feature! We now offer event managers and corporate planners the possibility for their event participants to register in a variety of languages, simultaneously for each event.

What it entailsAzavista event app
-The multilingual registration feature allows you to customize the event registration in the languages appropriate for your different participants. The new feature maintains the user-friendly outlook, ability to drag and drop sections and enter your chosen information per language.

-What’s more, the multilingual feature is developed in such a way that once the content per language is entered, it is saved and accessible whenever needed.

-Last but not least, it allows to send emails and replies to participants based on the language selected by the participant.

This allows you to target your audience in a more personalized way, make sure no errors occur due to a language barrier whilst registering, and improve the conversion rate of attendees. In other words, the multi-lingual registration feature allows you to not only improve your event ROI but also event experience for participants, as well as to organize multilingual events based on the data obtained from the participants registration.

Whilst for some event planners this might seem like an unnecessary extra feature, for governmental and international institutions as well as for certain businesses, it is a requirement to have the multilingual registration in place. We listened to the needs of our clients and responded quickly and are now industry leaders by developing the first all-in-one event management platform with a multilingual registration feature.
Mobile, flexible, efficient and now also language wise personalized. We already had our product available in different languages, but now we let the participants on the other side of the screens experience the benefits.

What’s new to come
Azavista is going to present new features more frequently. Information about new features will be announced in April.

Buyer Persona- Event Management

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The Azavista Team is growing! Our Customer Success and Sales teams have added great new colleagues to help serve our customers. And we also have a new member in the marketing team – me. My name is Annija Eglite and I am the demand generation marketing intern and I am currently busy with multiple projects for Azavista, as well as for my Bachelor’s thesis. Currently I am carrying out buyer persona research with the assistance of my mentor, Shelby Torrence. Shelby has extensive experience in marketing and has conducted buyer persona projects before. This project serves a critical purpose for Azavista. It also serves as the testing phase for my Bachelor’s thesis. The project aims to determine which variables actually affect and drive customer success.

In order to execute the buyer persona research, we are reaching out to our community of event professionals to conduct qualitative interviews. These interviews help us develop a better

Annija Eglite works on the Azavista buyer persona project

Azavista Team Member Annija Eglite

For Azavista, the buyer persona project offers critical insights into: how customers think, how they evaluate options, how they  make their decisions. This enables us to improve many areas including:

  • Helping the Sales team to target engage better
  • Allowing our Customer Success team to understand and work more effectively with event professionals
  • Optimizing Marketing’s outreach to our event community
  • And the last but not least, helping us to continue developing solutions that are most critical for event professionals

Understanding corporate event managers’ processes and challenges ensures that we can work effectively with them in the most efficient way. If we know for example business goals, internal infrastructure, we can help you find the right solutions that best addresses your specific event challenges.

We have so far conducted 10 interviews and the results have been great. Not only have we managed to gain insight into the expectations and criteria of corporate event managers who work very hard to make their events successful, but also understand the kinds of challenges that can be faced moving to an event management platform. Now that we better understand the buyer journey, we can adjust our communication, demos and communication to make the best customer experience.

By the mid-March we will finish the project and we look forward to sharing the results with participants as a thank-you for their time. As many of these event and marketing professionals are working on their own buyer persona projects, it’s a great opportunity to help and learn from each other.

If you are an event professional and would like to participate or know more about the project contact us.

 

Event Management trends and needs in 2016

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Azavista 2016 State of Event Management SurveyAzavista recently conducted a survey of corporate event planners and conference managers to find out what challenges and innovations the year 2016 has to offer. We wanted to find out what changes are needed and if there are new trends and improvements impacting event professionals.

Our team is dedicated to supporting event professionals in their drive to meet the demands of their event participants and stakeholders. For me, as a new member of the Azavista team, the survey gives a crucial ice breaker and helps me to create a personal touch with our audience. At the end of the day, I want to see that their needs are met and understand their stories.

We surveyed 150 event professionals within the Azavista community and gained some great insights. It’s great to see so many event managers who have such a desire to continue learning more! There are 3 main topics that stakeholders of Event Management industry are curious to learn more about. These are:
     → Modern event management
     → Event ROI calculations
     → The event experience

Given the great interest in these particular topics, our marketing team is looking forward to taking a closer look at them and to sharing knowledge and expertise throughout  the year.

We are pleased to see that most of the survey participants are planning to do the same number of events or even more than in 2015. This speaks to the great value that face-to-face events provide.  It was also interesting to see that two-thirds of respondents stated a clear need for better planning tools in order to be better event managers. Of course, our team here at Azavista is thrilled that the best innovation in event management in 2015 was the all-in-1 event management platform. Our head of marketing Shelby Torrence has made a great infographic about the outcome of this survey. You can view the the infographic at EventManagement2016  or download the survey report at Report-EventManagement2016

What is the key takeaway?

We hear the message from the event community loud and clear- a platform that has everything in one place is clearly the golden ticket to make this audience happy. In this fast moving and dynamic environment it is crucial to have simple but effective tools to make our events more successful.  The time has come for dynamic, real-time tools which allow us to be mobile and efficient. This is our focus – to help our clients to gain efficiency, flexibility and mobility. You  don’t have to be an IT specialist to be able to run a platform and make it your own tool! I am pleased to be part of a team that understands the needs of the market and am excited to continue learning from our community of event professionals.

 

Azavista 2016

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There are a lot of romantic notions about tech start-ups. People see Google, Facebook, and Uber and think starts-up are overnight success. But the reality is that there is a tremendous amount of trial and error, false starts, and disappointments. I’m very proud of our team at Azavista and the way we successfully work through our errors, disappointments, and challenges.
2015 was a great year for Azavista. We’ve laid a solid groundwork that will will continue building on. We grew our customer base by investing in both our Azavista event technologies team workingcustomers and our employees. We built a successful repeatable sales process focused on our customers’ needs. Our focus on customers needs was also demonstrated in the development of  stronger product capabilities and the extension of our platform with many customer requested features such as the planner app and payment module.
We certainly had some trial and error in the development process. Fortunately, we have great customers who provide us with honest and constructive feedback that helps us continue moving in the right direction. We’re also fortunate to have a tenacious development team that works endlessly to provide great solutions to our customers.
For 2016 we are continuing to build on the momentum and will grow even more. Our focus remains on our customers – on providing them with a great user experience and robust capabilities that ensure the success of all their events. Internally, we continue developing and improving our teams so that each (sales/marketing/customer success/development/engineering/administration) performs effectively and productively individually and in collaboration. After customer satisfaction, finding and developing the right talent to grow and complement our organization is one of our biggest priorities.

Considering jumping on the event app wagon?

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Event apps are hugely popular right now and if you haven’t already jumped on the bandwagon you are at least considering it. Modern event managers consider event apps as one of the best new tools available, because they can help streamline event management and provide a better event experience for attendees.

Do event apps live up to the hype?Azavista event app

For busy event managers, it’s difficult to cut through the noise and buzz to determine if there is a real value for their events. If there is a value, how do you make sure you use it well, so it’s a value-add and not a distraction?

There is a clear evidence that event apps provide a value for many different types of events. A MeetingNet report details the varied benefits of event apps, which include reducing printing costs, increasing survey responses, and reducing workload. But there are some important considerations to keep in mind:

  • An event app will not disguise bad event management. For your attendees, the event experience is still mainly about the quality of the speakers and program, the efficiency of the logistics, and (let’s be honest) how good the food and drinks are. A well-done event app can add to a positive event experience, but it can’t make up for a bad one.
  • Not everyone will use the event app. Since I work in IT, most participants of the events I organize are pretty tech-savvy. But even at a tech event, not everyone uses the event app. Maybe their battery is low, or they’re travelling and can’t connect. Maybe the WI-FI at the venue is not very strong. Maybe they don’t have any memory to download an additional app. Or quite possibly, they just don’t want to use the app. There are ways to encourage and improve use of the event app (have charging stations and multiple WI-FI connections available), but also have alternatives outside of the event app.  
  • Like everything else with your event, the event app needs to be well planned. If you have been planning your event for the past 6 months and it’s coming up soon, don’t all of a sudden try to throw an event app in. Wait for your next event, plan how to properly roll it out from the beginning. You need to not only deliver a proper experience for event attendees, but you need to make sure that the event team and your speakers are ready to properly use the app.

How to choose the right event app?

Like all apps, there are many options for an event app. The Event Manager’s Blog has a whole bible dedicated to choosing an event app. At Azavista, we like to make our customers’ lives easier, so we offer an event app as part of our platform. This makes the event app a seamless integration with all other event management efforts.

Whichever event app you choose, be sure to make sure that you have proper training and that you test the integration with your existing system.

If you’d like to take a look at the Azavista event app along with our full event management platform, we invite you to contact us or join us for an upcoming product demo.

What Will Events Look Like in the Future?

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What Will Events Look Like in the Future?
Predictions by Azavista

 Amsterdam, 25 November 2014 – Azavista, the leader in corporate event technology, participated in the EIBTM conference last week, in Barcelona. Cassandra Michael, Sales and Marketing Manager at Azavista, gave a presentation about the future of events as the company envisions it.

The presentation contained a melange of smart gadgets, virtual reality and wearable technology, and analyzed how these technologies might be applied in the meeting and events industry in the years to come.

Here are some of the key technologies and trends presented:

Augmented Reality Supplier Sourcing:
Various augmented reality headsets like Oculus Rift are being launched. The current focus is on gaming, but Azavista predicts that in the near future hotels will allow planners to view meeting and event facilities virtually, just from the comfort of their desk or home.

Setting up your venue interactively
Azavista presented “Leap Motion”, a device that allows you to control a computer in three dimensions with your natural hand and finger movements. Azavista predicts that this technology will be used side by side with AR head-sets and allow planners to create their meeting or event set-up in an interactive and virtual way.

The end of translation booths
Microsoft’s Skype Translator automatically translates your voice and video calls with real-time translation. Its still in beta version and there is vast room for improvement,especially regarding the contextualization of conversations. Nevertheless, according to Azavista, in the near future we might see this technology replacing translation booths; Delegates will be able to follow any presentation in any language just from their smart-phones.

Your future contingency plan for rain

A new kickstarter campaign presented the “air umbrella” – a literally invisible umbrella which takes advantage of airflow and creates shelter from the rain. Azavista predicts that we might see this technology expanding and possibly being using for big outdoor events.

Your personal event chauffeur
Google, Audi, Mercedes, GM and more are all working on self driving technology. By 2020 these vehicles will probably be on the road. Azavista predicts that self driving cars will be notified automatically when a delegate lands and be at the pick-up point right on time.

Post Event questionnaires with…robots
Social robotics will also find its place in the meeting industry. According to Azavista, post event questionnaires and evaluations might be substituted by robots that will collect participant feedback on the spot! “Blabdroids are a good example”, said Cassandra. According to a study endorsed by the Massachusetts Institute of Technology, people are more likely to engage emotionally with artificial intelligence than others. The robots are intended to be comforting and non-judgmental.

A Wearable Thermostat
Wristify is a bracelet that controls your body temperature using thermoelectric material and sensors. As a future scenario, Azavista predicts that these bracelets will be handed out to event attendees ensuring everyone is 100% comfortable and the temperature is according to their personal preferences.

 

About Azavista
Azavista is headquartered in Amsterdam, The Netherlands. The company has created an integrated online event management platform especially for the corporate planner. Through a wide set of modules and functionality, users can handle everything from event registrations, email marketing, participant management, budgeting, supplier procurement and more. At Azavista, we have taken into account the pain points of the modern event manager and created a tool that provides planners with all the essentials to more efficiently handle their meetings and events.

Press Contact:
Cassandra Michael
Sales and Marketing Manager, Azavista
cassandra@azavista.com
+31 (0)20 8464066

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