Event apps are hugely popular right now and if you haven’t already jumped on the bandwagon you are at least considering it. Modern event managers consider event apps as one of the best new tools available, because they can help streamline event management and provide a better event experience for attendees.
Do event apps live up to the hype?
For busy event managers, it’s difficult to cut through the noise and buzz to determine if there is a real value for their events. If there is a value, how do you make sure you use it well, so it’s a value-add and not a distraction?
There is a clear evidence that event apps provide a value for many different types of events. A MeetingNet report details the varied benefits of event apps, which include reducing printing costs, increasing survey responses, and reducing workload. But there are some important considerations to keep in mind:
- An event app will not disguise bad event management. For your attendees, the event experience is still mainly about the quality of the speakers and program, the efficiency of the logistics, and (let’s be honest) how good the food and drinks are. A well-done event app can add to a positive event experience, but it can’t make up for a bad one.
- Not everyone will use the event app. Since I work in IT, most participants of the events I organize are pretty tech-savvy. But even at a tech event, not everyone uses the event app. Maybe their battery is low, or they’re travelling and can’t connect. Maybe the WI-FI at the venue is not very strong. Maybe they don’t have any memory to download an additional app. Or quite possibly, they just don’t want to use the app. There are ways to encourage and improve use of the event app (have charging stations and multiple WI-FI connections available), but also have alternatives outside of the event app.
- Like everything else with your event, the event app needs to be well planned. If you have been planning your event for the past 6 months and it’s coming up soon, don’t all of a sudden try to throw an event app in. Wait for your next event, plan how to properly roll it out from the beginning. You need to not only deliver a proper experience for event attendees, but you need to make sure that the event team and your speakers are ready to properly use the app.
How to choose the right event app?
Like all apps, there are many options for an event app. The Event Manager’s Blog has a whole bible dedicated to choosing an event app. At Azavista, we like to make our customers’ lives easier, so we offer an event app as part of our platform. This makes the event app a seamless integration with all other event management efforts.
Whichever event app you choose, be sure to make sure that you have proper training and that you test the integration with your existing system.