Azavista recently conducted a survey of corporate event planners and conference managers to find out what challenges and innovations the year 2016 has to offer. We wanted to find out what changes are needed and if there are new trends and improvements impacting event professionals.
Our team is dedicated to supporting event professionals in their drive to meet the demands of their event participants and stakeholders. For me, as a new member of the Azavista team, the survey gives a crucial ice breaker and helps me to create a personal touch with our audience. At the end of the day, I want to see that their needs are met and understand their stories.
We surveyed 150 event professionals within the Azavista community and gained some great insights. It’s great to see so many event managers who have such a desire to continue learning more! There are 3 main topics that stakeholders of Event Management industry are curious to learn more about. These are:
→ Modern event management
→ Event ROI calculations
→ The event experience
Given the great interest in these particular topics, our marketing team is looking forward to taking a closer look at them and to sharing knowledge and expertise throughout the year.
We are pleased to see that most of the survey participants are planning to do the same number of events or even more than in 2015. This speaks to the great value that face-to-face events provide. It was also interesting to see that two-thirds of respondents stated a clear need for better planning tools in order to be better event managers. Of course, our team here at Azavista is thrilled that the best innovation in event management in 2015 was the all-in-1 event management platform. Our head of marketing Shelby Torrence has made a great infographic about the outcome of this survey. You can view the the infographic at EventManagement2016 or download the survey report at Report-EventManagement2016
What is the key takeaway?
We hear the message from the event community loud and clear- a platform that has everything in one place is clearly the golden ticket to make this audience happy. In this fast moving and dynamic environment it is crucial to have simple but effective tools to make our events more successful. The time has come for dynamic, real-time tools which allow us to be mobile and efficient. This is our focus – to help our clients to gain efficiency, flexibility and mobility. You don’t have to be an IT specialist to be able to run a platform and make it your own tool! I am pleased to be part of a team that understands the needs of the market and am excited to continue learning from our community of event professionals.