But, why big and small corporations are taking action to reduce their ecological footprint? Well, there are many reasons.
The most obvious one is the positive impact that it has on the environment and health, which happens to be very profitable for companies in terms of reputation. Moreover, businesses can gain several competitive advantages when they go green, such as cost-savings, process optimization, and risk mitigation. As a matter of fact, 62% of executives consider a sustainability strategy necessary to be competitive today, and another 22% think it will be in the future.
Although these advantages are more tangible, there are other benefits that can derive from green decisions. Recent studies have shown that eco-friendly measures lead to higher labor productivity. Moreover, IMD published a study where 76% of executives said that engaging in sustainability contributes positively to the long term shareholder value.
Additionally, when adapting to environmental standards, a company undergoes organizational changes that ultimately lead to an increase in training and in interpersonal relations. Not to mention that employees, especially young people, tend to feel better about their company when they know it’s actively working to be eco-friendly. Today, greenifying your company also represents a great opportunity to attack new clients and increase profit – this is mostly because they prefer working with green partners over conventional industries.
But why “going green” it’s profitable?
Sustainable business practices help companies reap economic gains while still respecting the environment. That’s why every day more businesses are leaning towards these practices, so they don’t get left behind. The ones that fail to grasp this trend, will become irrelevant for the new marketing demands.
Similarly, the additional costs of design and construction for green solutions are becoming more accessible to companies that want to move away from conventional production methods. In fact, this approach may be superficially expensive at first, but when you compare it to the life-cycle cost, there isn’t really a bigger difference. As a matter of fact, according to the World Economic Forum, companies with a focus on eco-innovation are growing at an annual rate of 15% at a time when many competitors remain flat. Another interesting fact is that most banks favor green-minded business when attributing loans.
How consumers are behaving towards this path?
Ever since the industrialization and development growth, the world has faced devastation and pollution of its natural resources and as a result, human life has been negatively affected by environmental devastation and pollution. Consequently, people already started the quest to ensure a future that sustains life in conditions appropriate for every single living being. For instance, consumers haven’t remained insensitive to environmental problems such as pollution and global warming, that’s why they have started to consider whether the products they purchase are environment-friendly or not, apart from price and quality features.
Similarly, companies are aware that environmental problems are gaining importance for people, thus they have changed their production, goods, service generation and marketing strategies accordingly. All of this with the aim to reach the “green marketing” concept to the consumers. For example, in Azavista we’ve been implementing a sustainable approach since the beginning of 2019, with the intent of having the greenest onsite solution for events.
Why are we doing this?
Over the years we’ve seen too many conferences using plastic in every aspect of the events. This excessive use of synthetic material has been a pressing issue not only for this industry but also for many others. So, because we care about the environment and understand the consequences of the use of plastic, we’ve moved towards sustainable solutions to provide a better alternative to our clients. Our hope is that in a couple of years, using green solutions becomes a requirement, instead of just an option.
How we’re doing this?
After doing extensive research about the impact of plastic badge holders and plastic lanyard (as well as sticker badges), we noticed that a lot of waste is generated by every badge that you print. That’s when we began searching for an alternative solution for it. We’re now working to implement biodegradable materials to products like badges, badge holders and lanyards so they can be reused and recycled. These alternatives are able to biodegrade in normal landfill conditions within 5 years, whereas the traditional products, such as vinyl badge holders, can take up to 400 years to degrade. That’s something that we can’t simply ignore.
So far, we’re proud to say that most of the products we use don’t represent a threat to the environment. For example, our badges are made from FSC® certified paper (leftover of pulpwood) and the lanyards are made of 100% recycled polyester materials. Similarly, we use biodegradable Badge Holders, which can quickly biodegrade into biomass at the end of their life cycle.
To continue with this purpose, we want to encourage the use of green solutions for onsite batch printing not only to our clients but also to other companies that are still working with the traditional methods.