“The conference sector has succeeded in emancipating itself from the tourism industry. It responds with new qualifications and competences to the constantly changing demands of its clients”
Anne Demuth is the Head of the Stuttgart Convention Bureau. Stuttgart is one of Europe’s most successful centres of business and technical innovation, and the Convention Bureau benefits from these local competences by including local business networks in its services as free and additional value for planners.
Please tell us a few words about Stuttgart Convention Bureau?
The Stuttgart Convention Bureau (SCB) is the central contact partner of the state capital of Stuttgart and its surrounding region for event planners from companies, associations and institutions, as well as for event agencies. Event planners benefit from our team’s extensive expertise and receive professional advice for the organisation of congresses and events in the Stuttgart Region. The team is responsible for marketing the congress destination both nationally and internationally. There is proactive initiation of congress bids, and partners receive full support when bidding for congresses.
What are the main points of excellence of your organization?
We work in close cooperation with our strategic partners, which include selected hotels, congress centres, Stuttgart Airport, the Stuttgart Region Economic Development Corporation (WRS) and enterprises responsible for destination marketing. This enables us to give event organizers of meetings and congresses attractive added value. Together with our partners, our team is steadily expanding the competences of a sustainable congress region, while at the same time we are enlarging the sustainable destination portfolio through initiatives of our own, such as “Mobile Extra”, which includes an environmentally compatible public transport network ticket with hotel reservations, or advice on staging “green meetings”. And our partnership with the WRS facilitates direct access to companies and research institutions of leading sectors such as automotive manufacturing, electromobility, mechanical engineering, aerospace, IT and the creative industries.
Which are your key target markets?
Our key markets are there where we can meet planners interested in making the most out of their events by looking also for appropriate destinations with relevant industries onsite.
How do you persuade planners to chose your destination?
Stuttgart Region is one of the leading economic hubs in Europe. It is home to worldwide market leaders in the automotive industry, electromobility, aerospace technology, engineering, environmental technologies, IT or creative industries. This basis of state-of-the-art knowhow makes Stuttgart a perfect platform for meetings and conferences for future-oriented subjects and knowhow transfer. At the same time, the city is one of the safest cities in Europe and offers one of the highest standard of quality of life. And last but not least: the great variety of venues for meetings and events is excellent and capacities range up to almost 14,000 persons in the largest hall, including spectacular places like the Mercedes-Benz and Porsche museums.
How do you think you can turn your city into one of the most important conference destinations?
Stuttgart ranges among the Top Ten meeting destinations in Germany. During the last 20 years, overnight stays in Stuttgart increased from 1 million to more than 3 millions per year, around 60% of these are generated by business travelers, such as conference and trade show attendees from all over the world.
Is there anything you would change about the meeting industry?
Ban subvention policies.
How has the MICE industry changed over the past two decades?
The Stuttgart Convention Bureau (SCB) looks back on a period in which the conference sector has succeeded in emancipating itself from the tourism industry. It responds with new qualifications and competences to the constantly changing demands of its clients. It was as early as 1994 that the Stuttgart-Marketing GmbH decided to set up the congress department. Stuttgart thus became a trailblazer among Germany’s tourism organisations. Parallel to the active promotion of Stuttgart as a congress destination, the Bureau’s central tasks are still to provide advice and service. Over the years there have been shifts and developments as regards communication content. Initially, there was more of a demand for information on factual themes such as transport links, congress infrastructure and leisure facilities. In recent years clients’ requirements have developed in a different direction: nowadays the focus is on economic and scientific know-how and on prerequisites for sustainable events.
What plans do you have for Stuttgart Convention Bureau?
As we already mentioned before: Sustainability is the focus of our business and efforts, so we will continue to foster it and to implement it as basis for meetings and conferences in Stuttgart. Introducing STUTTGART: Economy: international and high-tech.
- Home to worldwide market leaders in the automotive industry, electromobility, aerospace technology, engineering, environmental technologies
Perfect setting for meetings and conventions
- Excellent transport infrastructure
- Wide range of meeting facilities – from castles to new, purpose-built convention centres
- Meeting point for politics, economy, science and culture
Venues and hotels for conferences and events
- 110 Hotels in business and superior categories
- 48 Conference centers
- 62 Special locations (museums, wineries etc.)