Budgetary challenges and Event ROI

2013 brought a feeling of optimism back to the meetings and events industry. This trend nevertheless is identified only in some markets, confirming an ‘asymmetrical recovery’ of regional economies.

In this survey, Azavista sought to identify the severity of the budgetary and other problems event planners face, as well as the correlation between these challenges and the measurement of Event Return on Investment (ROI). Is measuring Event ROI a common practice? Is it seen as a solution? Azavista surveyed, 400 event planners from agencies  and enterprises around the world.

Fill in the form to download your free copy!

Get your Whitepaper Now!

About this survey

Is measuring Event ROI a common practice? Is it seen as a solution? Azavista surveyed, 400 event planners from agencies and enterprises around the world.

Insights:

  • 400 event planners from agencies and enterprises around the world participated
    in this research
  • 70% does not measure event ROI
  • 15% are using event reporting and mobile apps
  • and more…